Lulu: The App That Assists Women Prepare Smarter Dating Decisions

TL;DR: If you have ever desired you might examine the guys you date, or even the men you-know-who tends to make great dates, as if you evaluate restaurants, then Lulu is going to make your goals come true. Since the first-ever app for females, Lulu is using the lead-in this industry, assisting females make wiser dating decisions and men become better daters.

From Amazon to Yelp, we’re in some sort of in which everyone loves to examine circumstances. Everyone can not hold off to talk about their particular opinion about their latest food or even the final apartment they lived in, exactly what concerning the most recent guy they continued a romantic date with?

Really Lulu is the perfect outlet for performing just that.

Cofounded in 2013 by Alexandra Chong and Alison Schwartz, Lulu is a personal social network that offers women the chance to speed the men they date, advise date-worthy men and show private encounters with countless other similar women.

It really is like conversing with the best friend

Chong and Schwartz had gotten the theory for Lulu after Chong had a memorable all-girls brunch experience. From exchanging tales about professions to Valentine’s Day strategies, she hoped she could bottle that sense of companionship and place it to good use.

In 2013, that vision became a reality as Lulu, a space where females can feel safe whenever discussing their particular love lives.

Director of Marketing Deborah Singer stated it has been quite a long time coming for a software similar to this in the business, especially with guidelines getting so popular various other components of life.

“ladies today have recommendations about all things in their own resides… however we do not get tips for anything as important as relationships and times,” she mentioned. “We believe that’s an incredibly crucial location for ladies to-be well informed and get info [about] to truly create wiser choices for themselves.”

Whether it’s status males they have gone with, suggesting high-quality men some other customers or creating pal contacts, Lulu makes a significant influence.

“In my opinion we’re providing another info covering on internet dating space,” Singer mentioned. “Dating is something that does not have that info coating, therefore we see our selves as providing info to that particular industry.”

Lulu stands out from other apps because Chong and Schwartz, in addition to everyone regarding staff, leave their personalities shine through, giving off that feeling of talking with an extremely great girl.

Per Singer, Lulu is specially common among university women, who will be in a unique internet dating planet and tend to be interested in feminine pals to go to for recommendations regarding men they truly are fulfilling on campus.

Lulu also puts the confidentiality and protection of its users first. The app utilizes fb to verify sex, age (no-one under 17 is actually permitted to join) and friends groups.

But do not imagine men are not allowed inside women club

In might, Lulu permitted men to begin by using the app as long as they were enthusiastic about becoming assessed.

Male people can see their as a whole score and which hashtags women are utilizing to describe them, like “#AlwaysPleased” or “#WearsEdHardy.”

Nonetheless also can access information that shows just how women position them on characteristics such as humor, kissing skills and a lot more.

Lulu’s editorial staff actually offers men specialized posts that provide dating advice about the certain specific areas they want improvement in.

Women may also ask the guys their particular viewpoints on a variety of subjects, including anal sex or generating a consignment.

At this point significantly more than 1 million males have joined, with a typical review being a seven, and a few actually look into the software 3 x a day.

“We watched there was actually a proper appetite from guys to kind of get analytics as to what women were stating about all of them,” Singer stated. “All of our aim will be really help men boost. Like everyone else would use Google statistics on the web site to enhance it, this might be types of Google statistics for guys.”

Creating a secure, good atmosphere for all

Unlike websites like Yelp or TripAdvisor, Lulu cannot allow women to publish available commentary within reviews.

Women can be provided multiple-choice possibilities when looking at the men alongside ladies can concur or disagree together with the analysis, which Singer said promotes a positive atmosphere and keeps the reviews from becoming needlessly mean.

“We’re rating folks – we are rating dudes. We all know this particular is a delicate and provocative thing to get carrying out, therefore we want to do it in a thoughtful method plus a constructive method,” she stated. “We heard from the start from ladies which they failed to wish to be an integral part of some thing mean, therefore we decided this particular format would keep that ecosystem.”

Lulu will use that same style as time goes on when growing for other common verticals like charm, vacation or business.

“we should head to a location in which ladies are coming to Lulu and it is variety of their particular main place to go for getting info from other ladies,” Singer said. “we are actually centered on the merchandise and continuing to build how to help females discuss much more to get guidelines.”

If you’re prepared release your girl chat, get Lulu (100% free!) within the App Store or Bing Gamble.

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